The great value of public relations is priceless, and that is very clear to the publicist of the celebrities. Alexander Cubillos Pr and Publicist of big Latin brands and personalities will be the one who designs the campaign of expectation and promotion of the American film “The Manifesto”.
This 38-year-old Colombian studied journalism in Bogotá and has dedicated himself to specializing in strategies to improve the image of his clients. He has worked for political campaigns, television networks, designers, and celebrities in Colombia and Latin America.
He has been dedicated to public relations for more than 10 years, in 2017 he decided to move to Spain and specialize in representing artists and athletes. Thanks to this change, it has been able to offer to the industry new marketing actions and digital strategies that facilitate the promotion of its artists.
His ability in communication and his relationships with the most important media, allowed him to gain a reputation in the field of celebrities quickly. Under his advice have been companies such as Lancome, La Roche Posay, Kiehls, Mac cosmetics, Procter & Gamble, the Fundación Pies Descalzos by singer Shakira, Discovery Channel, among others. Also, he has worked for entertainment characters such as Claudia Bahamon, Natalia Reyes, the protagonist of the new Terminator saga, Eiza González, Santiago Arias, footballer for Atlético de Madrid, the renowned Colombian designer Johanna Ortiz and hundreds of celebrities.
“A public relations strategy is important so that the information becomes publicly known so that it can change public opinion and awaken general interest. The important thing about this medium is knowing how you want to sell your product and take advantage of the media’s power,” says Alexander.
